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TaylorMade Golf Changes the Face of Driver Technology with Unveiling of New M3 & M4 Metalwoods

2/01/2018

 

 

Reimagining traditional driver face design, TaylorMade’s Twist Face technology is truly the first of its kind. Twist Face, featured in both the new M3 & M4 drivers, is TaylorMade’s solution to counteract golfers’ most common misses, more specifically, those resulting from the high toe and low heel impacts.

 

 

 

 

To counteract the high-toe miss (a hook), the driver face has been ‘twisted’ open (loft increased & face opened) on the high-toe to help straighten ball flight. Similarly, to counteract the low-heel miss (a slice) the driver face has been twisted closed to de-loft and close the face in the low heel area. Ultimately, TaylorMade’s Twist Face technology delivers a corrective face angle when hit off-centre for longer, straighter shots.

 

The Origin of a Breakthrough

Studying data captured from more than half a million shots that simultaneously tracks head presentation (in-out path, angle of attack, loft, impact location), initial launch conditions and final landing location of the golf ball, TaylorMade engineers discovered there was a flaw in the traditional bulge and roll. By studying the performance of thousands of shots in each quadrant across the face of all golfers’ levels, researchers determined these shots were not averaging to be on the centre line. In fact, high face shots and high toe shots have a left tendency of the target line and spin significantly less. Similarly, low face and low heel shots tend to land right of the target line with significantly more spin.

 

 

M3 Driver

World-class design and elite performance is the genesis of every product TaylorMade engineers. In 2015, the company introduced multi-material construction with eye-catching carbon composite crowns that captured the attention of millions of golfers around the world, becoming the most winning driver on the PGA TOUR and once again retaining the title of the best-selling driver in the industry. Two years later, the stakes have been raised, and engineers have responded to the challenge by creating the most advanced driver in company history — M3. In addition to Twist Face technology, the M3 driver features a new matte silver front section and a raised, aerodynamic five-layer carbon composite crown. Years of research and development have culminated in some of the thinnest, strongest and lightest composite panels in the industry. With both the 2018 M3 and M4 metalwoods, TaylorMade engineers were able to design thinner and lighter composite panels (the M3 & M4 drivers both feature a 5-layer carbon composite crown) than ever before.